Apple/Micron: Further increase China!

2024-03-15 18:37:27

As one of the fastest growing economies in the world, China is favored by global investors due to its huge market size and potential. In recent years, the enthusiasm of major technology manufacturers to invest in China has continued to rise, and further strengthen the investment and layout of the Chinese market.

Apple will expand its applied research lab in China
Global tech giant Apple Inc announced on March 12 that it will expand its applied research LABS in China to support the manufacturing of its products, including upgrading the capabilities of its Shanghai research center and opening a new applied research lab in Shenzhen.

Apple will increase the capabilities of the Shanghai research Center to support reliability, quality and material analysis across all product lines.

In addition, Apple will open a new applied research lab in Shenzhen later this year to provide stronger support for employees across the region and deepen cooperation with local suppliers. This new lab will enhance testing and research capabilities for iPhone, iPad, Apple Vision Pro and other products.

It is worth noting that Apple has invested more than 1 billion yuan in its applied research lab, and this investment will continue to grow with the addition of new facilities in Shenzhen. According to Yue Ge, Apple's vice president and managing director of Greater China, the expansion is a continuation of Apple's ongoing investment in research and development and development in China.

Apple has R&D centers in Beijing, Shanghai, Suzhou and Shenzhen. Over the past five years, Apple has doubled the size of its research and development team in China, which has played a key role in the development of features such as portrait light effect and night mode.

Ge Yue said, "We are proud of our deep involvement in the Chinese market. Every day, Apple's team in China helps drive innovation. "This investment will further our commitment and better support Apple in delivering better products to our customers."

Micron: Continue to deepen cooperation and exchanges with China
Recently, Micron Executive Vice President and Chief Financial Officer Mark Murphy and other Micron executives met in Xi 'an with Chen Chunjiang, Vice Governor of Shaanxi Province, Ma Xianping, member of the Standing Committee of Xi 'an Municipal Committee and Secretary of the Party Working Committee of Xi 'an High-Tech Zone, and Chen Hui, Deputy secretary of the Party Working Committee of Xi 'an High-tech Zone.

Micron said that as an important leading enterprise in Shaanxi, it has always insisted on investing in China and taking root in China to help the local economy and industrial upgrading.

In June 2023, Micron announced plans to invest more than 4.3 billion yuan in its packaging and testing facility in Xi 'an, China, over the next few years. The company has decided to acquire the packaging equipment of Licheng Semiconductor (Xi 'an) Co., LTD. (Licheng Xi 'an), and plans to build a new facility at Micron's Xi 'an facility and introduce new and high-performance packaging and test equipment to better meet the needs of customers in China.

According to Micron, Micron has operations in China in Beijing, Shanghai, Shenzhen and Xi 'an.

Recently, during his visit to China, Mark Murphy also met with Zheng Yi, President of the American Chamber of Commerce in Shanghai, and Huang Feng, president of the Shanghai Association of Foreign Investment. As a member of AmChAM Shanghai and Shanghai Foreign Investment Association, Micron said it will continue to consolidate and strengthen cooperation with both associations in the future.

Sanjay Mehrotra, president and CEO of Micron Technology, said in November 2023 that over the past 20 years, China has grown into one of the most important markets for Micron. "We will unswervingly invest in this important market and continue to deepen cooperation and exchanges with all sectors in China."

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